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LED Industry Idea: Active Value Marketing

February 22nd, 2013 at 05:28 am

LED Industry Summit Forum was successfully held in Shenzhen on September 21. The theme of the forum is from "design excellence to excellent sales" and to lead in the electronics industry. In-depth analysis of the situation facing the industry in domestic LED industry and changes in market demand, to explore the future development of LED manufacturing. Global Sources number of LED industry experts and business leaders together to discuss how to strengthen the competitive advantage of Constant Voltage Triac Driver in this forum. Efforts to find and establish a successful business model to sales excellence from design excellence ".

The forum is primarily divided into two aspects, the first part of the keynote speech to industry experts and business representatives. Everyone in-depth analysis and outlook for the current domestic and international LED industry development trend and market development points. The second part is the theme for the 2013 export of LED products concern.

Firstly, Pepples, the president and chief managers of Global Resource and Corporate Affairs, analyzed the major difficulties faced by the Constant Voltage RGB DMX decoder, labor costs rise. China is no longer the cheapest products manufacturing base. To get rid of the "low-cost" competition mode, you must choose the way of active marketing, more active, take the initiative to show the "value" of companies and products where.

In the recent survey, 60% of electronic product manufacturing enterprises export performance in the second half of 2012 is expected to increase, which also shows that China's electronics manufacturing industry there are still opportunities for development. The current stage, China's enterprise value marketing can be embodied in various aspects of technical innovation, cost control, product quality, but more importantly, how to grasp the changes in market demand.

For the LED industry, the Governments efforts to promote the development trend of the market is indeed encouraging technological innovation capability of China's LED industry still needs to keep up with the international advanced level, but also the need for high-quality components for support, and Another issue of concern is the homogenization of the domestic product. The LED industry is a new generation of green lighting technology. Energy efficient and eco-friendly LED lamp cups and LED road lamps have promising prospects. In the process of development in the market, more firms are not just doing a simple price competition.

Currently in the process of marketing, the authenticity of the buyers or suppliers is one of the most important issues. In a variety of marketing tools, face-to-face negotiations are still the most important way, it can quickly and effectively determine whether the buyers or suppliers. For network marketing tools at this stage may still be more appropriate behavior of the main demands of RF RGB master controller, but the network marketing can not be ignored in the future. It is also part of the active value of marketing.

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